DIGITAL MARKETING

About Course:

IFDA is one of the best Digital Marketing institute in Delhi providing 100% satisfaction to the students. Digital Marketing is a broad concept and includes various channels like Search Engine Optimization, Search Engine Marketing, Email Marketing, Social Media Marketing, Inbound Marketing, Content Marketing, Web Analytics, etc. Digital Marketing is the most hunted course for any professional, who has a role to play in marketing including media, PR, communication. IFDA is a successful platform for producing multiple students in the field of Online Marketing.

What is Digital Marketing?

website designingDigital marketing is the act of promoting and selling products and services by leveraging online marketing tactics like social media marketing, search marketing, and email marketing and thru program optimization
In marketing is to make the proper offer at the right time and within the right place. Today, your customers are online: hanging out in social media, staying updated on news sites and blogs, and searching online once they need a requirement.
Digital marketing puts you in those self-same channels, so your best prospects can see you, learn more about you, and even ask inquiries to find out more about you and your products or services.
If you are a new digital marketer, it's getting to feel overwhelming to believe mastering all the online marketing tactics utilized in digital marketing.
We get that...
And yes, there are different tactics you'll get to determine.
Let's take a far better inspect how that happens.

How Does Digital Marketing Work?

In some ways, digital marketing isn't any different from traditional marketing. In both, smart organizations seek to develop interdependent relationships with prospects, leads, and customers.
But digital marketing has replaced most traditional marketing tactics because it's designed to achieve today's consumers.
...Content to remain them updated with industry news, the problems they're facing, and therefore the way you solve those problems...
...Social media to share that content then engage with them as friends and followers...
...Search engine optimization (SEO) to optimize your content, so it'll show up when someone is finding out the knowledge you've written about...
...And email marketing to follow up alongside your audience to form certain they still get the solutions they're trying to seek out.
When you postpone these pieces together, you will find yourself with an efficient, easy-to-operate digital marketing machine. And while it's intimidating to make that machine from scratch, it's as simple as learning and integrating one digital marketing tactic at a time.
This is why we've put together this guide: to help you to create or refine your own digital marketing plan without the false starts and missteps that accompany doing it alone.

What Are the benefits of Digital Marketing?

Having a strong digital presence will assist you in multiple ways:

  • It will make it easier to form awareness and engagement both before and after the sale
  • It will assist you to convert new buyers into rabid fans who buy more (and more often)
  • It will kickstart word-of-mouth and social sharing—and all the benefits that accompany them
  • Learn the Strategies That Get Real Results

Be aware, the digital marketing scene is ever-changing. Gurus, podcasts, and bloggers declare a tool or tactic hot one week and dead subsequent.
The truth is, digital marketing may be a smaller amount about "digital" and more about "marketing," largely because digital marketing has come aged. Its fundamentals have already been established.
At DigitalMarketer, our objective is to clear the confusion about the tactics that employment and therefore the thanks to using them to grow your business. We stand firmly against the so-called "gurus" who promote subsequent "shiny object" or "quick fix" which can reportedly kill email marketing, digital advertising, or program optimization.

Digital Marketing Course Content

Search Engine Optimization (SEO)
  • What is SEO?
  • Why Websites should be Optimized?
  • The Role of SEO
  • How Search Engine Works?
  • What is Page Rank?
  • Alexa / PA / DA
  • How to get Best ROI?
On Page SEO
  • HTML overview
  • What are keywords?
  • Types of Keywords
  • Keyword research
  • Keyword density & Proximity
  • Website Audit
  • Meta tag Optimization
  • Body optimization
Off Page SEO
  • What are Backlinks?
  • Types of Backlinks
  • Understanding Backlinks Techniques
  • Significance of SEO
  • Keywords Vs Query
  • Google trends & Insights
Social Media Optimization
  • What is Social Media Optimization?
  • What is viral Marketing?
  • Scope of Social Media Optimization
  • Terminology of Social Media
  • Social Media Tools
  • Strategy Creation or Business
  • Facebook Optimization
  • LinkedIn Optimization
  • Twitter Optimization
  • Pinterest Optimization
  • Instagram Optimization
Google Ads / PPC(Pay Per Click)
  • Need of Paid Advertisement
  • What is Bidding Strategy?
  • What is Pay Per Click?
  • What Google Ads?
  • Google Ads vs PPC
  • Account Creation
  • Account Structure
  • Keyword Research Tools
  • Keyword Planning Strategies
  • Types of Campaign (Search / Display / Video / Mobile / Shopping / Smart Ads)
  • Re-Marketing
Social Media Marketing
  • Why Social Media Marketing?
  • Difference Between SEM and SMM
  • SMM using Facebook
  • SMM using Twitter
  • SMM using Instagram
  • SMM using LinkedIn
Google Analytics
  • What is google Analytics?
  • How to Create an Account?
  • Account Optimization
  • Goal Optimization
  • View Creation
  • Segment Creation
  • In-depth knowledge of Acquisition / Behaviour / Conversion
  • Geo Location Optimization
  • Web Analytics
Word Press & Blogging
  • What is Blogging?
  • Importance of Blogging
  • How to plan your First Blog?
  • How to select your niche?
  • Free Platforms for blogging
  • How to create your first blog?
  • How to Choose Best Niche for Blog?
  • Difference between Blog and Website
  • What is CMS?
  • What is wordpress
  • Create your first professional website
  • Tools and plugins for wordpress
Importance of Contents
  • Content manager
  • What is content?
  • Why content is important?
  • Understanding Content & Audience
  • Different types of content
  • Ingredients for online content
  • Analysing query and keyword for content
  • The proper content flow
  • Tips for optimizing Blogs
  • Tips for Optimizing Articles
  • Strategies for content Marketing
  • How to Acquire High Quality Leads via Content?
E-Mail Marketing
  • E-Mail Marketing
  • What is an Email?
  • What is Email Marketing?
  • Email Marketing Basics
  • Lead Generation via Emails
Affiliate Marketing
  • What is Affiliate Marketing?
  • Need of Affiliate Marketing
  • Earn Online via Affiliate Marketing
  • Platforms for Affiliate Marketing
Local Business Advertising
  • Local Business Optimization
  • Google My Business
  • Google Maps
  • How to target Audiences?
Why to choose IFDA for Digital Marketing course ?

IFDA has professional and experienced trainers for Premium Digital Marketing Course. IFDA possesses well set up classrooms, placement, competitive environment, challenging assignments and various beneficial projects. Along with these amazing factors, we have something special for our students that is a live training session.

IFDA has been in market competition for many years with its extreme success. IFDA assists you with its 100% support in placement. Having experience of a particular course has always been a great advantage for students, that’s why IFDA organizes an internship program for students by which they could get experience in the working process of Digital Marketing.

Benifits of Digital Marketing:

It’s evident that a marketing professional without digital marketing competency will be left behind in a career. On the other hand, building a digital marketing career can expect significantly higher growth in terms of salary and the roles he/she can get in the industry. The scope of digital marketing is increasing by radical changes. New enterprises are focusing more on digital marketers and there is a huge demand of digital marketers in the market. Higher salaries , secured job profiles, and broad goals are some of the benefits of digital marketing course.

Job Opportunities:
  • Digital Marketing Manager
  • SEO Executive
  • Ads Manager / PPC Expert
  • Website Designer (Wordpress)
  • Social Media Expert / Manager
  • Content Writer / Blogger
  • Affiliate Market
  • Content Marketer
  • You-Tuber
  • Email Marketing Expert
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