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Search Engine Optimization

Learn how to rank web page on Google SERP

and increase organic traffic.


About Courses

Search Engine Optimization (SEO) is the king of organic marketing and the competition in this field is increasing day by day. Every website or blog needs SEO Experts to rank the website in the top 3 on the Search Engine Result Page (SERP). Companies are paying handsome salaries to SEOs to rank their websites. In this course, you will learn to optimize the website and different ranking factors.

Course Highlights


On-Page and Off-Page SEO


Technical SEO


GMB (Local SEO)


Ranking Factors


30+ Tools


10+ Assignment


10+ Live Projects


8 Course Module


60 Hours Training


5+ Valuable Certificate

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Take a look at how IFDA helps you to have a great career by delivering the best content and practice.

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Learning Outcome

You will learn to audit a website and create an audit report.
Learn deep Keyword Research from tools like Ahref, Semrush, MOZ, Ubersuggest, etc.
Learn all the factors for ranking a website on Google 1st Page
Implementation and Optimization of Keywords in Web Page.
Optimization of website and images on a live project.
Analyze Competitor's websites and create an SEO strategy.
Creating Backlinks using White Hat Techniques.
Learn Implementation of Google Analytics and WebMaster on the website
Creating Goals in Google Analytics.
Learn Technical SEO and implement Robots.txt, Sitemap, Schema Markup, Canonical Tag, etc.

Software that you will learn in this course

Course Content

1) Introduction To SEO

  1. What is a search engine?
  2. How search engines works?
  3. What Is SEO?
  4. What is the need of SEO
  5. History Of SEO
  6. How SEO Works
  7. What is Googlebot (Google Crawler)
  8. Types Of SEO technique
  9. What Is Google’s SEO Algorithm updates?
  10. How to create planning and strategies for SEO
  11. What is SEO tools and why we need it?

2) Content Planning and Creation

  1. Content Research
  2. Content Structure
  3. Content Planning With Keywords

3) Keyword Research Process

  1. What Is Keyword
  2. The important of Keyword Research?
  3. Different types of keywords
  4. How to do Analysis of keywords using Free & Paid Tools
  5. How to find easy to rank keywords related to your website and business
  6. How to do Analysis of Keyword Using Chrome Extension
  7. How to find the Ranking Keyword Of competitor
  8. Selecting the right keywords for the project
  9. How to Know Top ranking Keywords of your sites
  10. How to Find hidden ranking keywords of your website
  11. What Is LSI Keywords : Easy Strategies To find LSI Keywords

4) On-Page SEO

  1. On-page SEO checklist
  2. Title Optimization
  3. Content optimization
  4. Header Tags Optimization
  5. Meta Description optimization
  6. Image optimization
  7. Internal links
  8. Outbound links
  9. Schema Markup

5) Off-page SEO

  1. On page Vs. Off-Page Optimization
  2. Introduction to Back Links: Why is it important for SEO?
  3. What is Anchor text and why it is important in link building
  4. When you should start creating backlinks
  5. Some proven ways to get backlinks organically
  6. Easy Method to generate high-quality Do-follow backlinks
  7. Social media submission

6) Technical SEO

  1. What Is Technical SEO
  2. Technical SEO Ranking factors
  3. Type of meta tags and their effect on SEO
  4. Site architecture Optimization
  5. Breadcrumbs
  6. Permalinks optimization
  7. Canonicalization
  8. What Is Robots.txt File & How to create it
  9. Setup of CDN
  10. Installation of SSL
  11. How to Improve Website Performance & Speed using Plugin
  12. How to perform the Page Speed Test
  13. XML and HTML sitemap creation and optimization
  14. How to Add and verify a website in Google Console
  15. Google Analytics setup and monitoring

7) Negative SEO

  1. What falls under Negative SEO
  2. Avoid duplicate content on your website
  3. What is Black hat SEO?
  4. Some deadly Mistake that is done by website owners
  5. Some bad practice you should never do on the website
  6. Common Negative SEO practiced by your competitor
  7. What step should you take to defend against negative SEO

8) Local SEO

  1. What is local SEO and why is it important
  2. Important Local SEO factors
  3. Setup of Google My Business (GMB)
  4. How to optimize GMB Listing
  5. Important elements you must optimize on GMB listing
  6. Citations

Jobs You will Get After Completing Course

In an SEO career, you can expect significantly higher growth in salary and the roles they can get in the industry. The scope of SEO is increasing with radical changes. Every small and big website is focusing more on SEOs and there is a huge demand for SEOs in the market. Higher salaries, secured job profiles, and broad goals are benefits of an SEO course.

Job profile

After completing this course

Average salary

( 1+ year experience)

Search Engine Optimizer 25k-50k
Local SEO Expert 30k-50k
SEO Analyst 40k-60k
Content Marketer 40k-60k
SEO Manager 60k-90k
Entrepreneur 100k-200k

Features & Facilities

Student Reviews

ifda students reivew
The Rajan
Google Review 

Amazing institute... I am a student of IFDA and I am learning digital marketing and video editing in these days. My experience is good here I can understand easily what I am thought here. I suggest everyone who wants to make career should join IFDA.

ifda students reivew
Google Account
Google Review 

I'm Kunal Digital Marketing Student, I'm learning in the institute, My course going smoothly, and I'm satisfy with this institute

ifda students reivew
Reena Jha
Google Review 

From the day, when i take admission, I have learned digital marketing with great experience from IFDA. from the infrastructure to faculty all are superb and. mainly i got here practical based learning. i would like to highly recommend it.

Frequently Asked Questions

Yes, You can rank a website on top 3 in the SERP (Search Engine Result Page).

IFDA is offering 2 months course for Search Engine Optimization Course in Delhi.

IFDA is providing best SEO course in Delhi with placement assistant.

Search Engine Optimizer 25k-50k
Local SEO Expert 30k-50k
SEO Analyst 40k-60k
Content Marketer 40k-60k
SEO Manager 60k-90k
Entrepreneur 100k-200k

Yes, IFDA provide internship opportunities to eligible students so that they get in depth practical knowledge under the guidance of their faculty/trainer.

Yes, we provide online classes. Online Classes is more convenient who may not be able to attend classes due to long distance or some other reasons. We are giving flexible batches so that they aren’t tied down to a fixed schedule. Students can get individual attention in the online session.

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Get free counselling by our experience counsellors. We offer you free demo & trial classes to evaluate your eligibilty for the course.

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